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Our journey began with a vision: to celebrate artisans and preserve the timeless art of Indian printing and dyeing. Aurasya was born from a shared passion for honouring traditional techniques like block printing, tie dye, and natural dye processes. These crafts, steeped in history and cultural significance, are at the heart of everything we create. By working closely with skilled artisans, we transform ancient methods into contemporary designs, making them accessible and relevant to today’s world. Each piece carries the story of heritage, artistry, and the vibrant spirit of India, woven into every thread and hue.
Every piece at Aurasya is a narrative stitched with love, history, and artistic brilliance. We are more than just a brand; we are storytellers. Our mission is to celebrate India’s vibrant culture through each stitch, print, and weave ensuring that the legacy of our artisans continues to thrive in a modern world.
Block Printing Block printing is an age-old craft that embodies the rich artistic traditions of India. This technique involves carving intricate patterns onto wooden blocks, which are then dipped into natural or eco-friendly dyes and meticulously hand-stamped onto fabrics. Each press creates a unique impression, ensuring no two designs are identical. This labour-intensive process reflects the artisan's skill and dedication, preserving the charm of handcrafted artistry. Block printing not only celebrates India's cultural heritage but also offers a sustainable and ethical alternative to mass-produced designs.
Machine Stitching Machine stitching bridges the gap between traditional craftsmanship and modern efficiency. By using advanced sewing machines, we ensure durability, precision, and uniformity in every piece of fabric. While traditional hand stitching is an art in itself, machine stitching enhances productivity and allows us to meet the demands of contemporary fashion without compromising on quality. This combination of traditional and modern techniques ensures that every garment maintains its aesthetic appeal and structural integrity.
Designing At Aurasya, designing is where creativity meets heritage. Our design process begins with a deep exploration of India’s rich cultural and artistic traditions. We draw inspiration from historical motifs, natural elements, and regional aesthetics, blending them seamlessly with contemporary trends. Our designs not only reflect the essence of Indian craftsmanship but also cater to the tastes of a global audience. Each pattern, colour palette, and silhouette is carefully curated to tell a unique story, making every creation a wearable piece of art.
Screen Printing Screen printing is a versatile technique that merges tradition with innovation. This method involves creating stencils (or screens) for each colour in a design and applying dyes or pigments through the screens onto the fabric. The result is a vibrant, detailed, and long-lasting print that stands out for its precision and boldness. Screen printing allows us to experiment with a wide range of designs and colour combinations, offering endless possibilities to create striking patterns while maintaining the quality and integrity of the fabric.
With every purchase, you are helping us sustain this beautiful art form of printing across Indian states such as Rajasthan, Gujarat, Madhya Pradesh and Tamil Nadu, as well empower the artisans behind them to continue their craft for generations to come.
Auraya is more than just a clothing brand; it’s a bridge that connects people through the universal language of fashion. Rooted in the vibrant heart of Delhi, our journey is one of resilience, determination, and understanding the beat of the people. Coming from the ground up, we are individuals who know the rhythms and emotions of life, shaped by the melting pot of Delhi’s migrating cultures and blended traditions. Each piece we design carries this essence, merging the timeless artistry of India with the contemporary spirit of its people. Through our clothes, we connect you to the stories, emotions, and rich heritage that define our nation. Wear Aurasya, and wear a story of connection, culture, and celebration.
